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Alterna – Natural luxury to refine the style of your hair

For years now Alterna has been pioneering new standards in hair care - using sophisticated formulas that even manage to inspire the world’s leading hair stylists. Alongside the innovative ingredients great value is placed on the most progressive technologies. Caviar, sea silk, hemp, bamboo and Kendi oil are just a few of the products of nature to be found in Alterna hair care products. As health and environment issues are taken particularly seriously, Alterna strictly refrains from using such things as sulphates, synthetic colouring, paraffin and many other chemical substances.